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Despite the dif­fi­cult sit­u­a­tion with the coro­n­avirus pan­dem­ic, last year the glob­al tech­nol­o­gy man­u­fac­tur­er man­aged to sur­prise high-tech fans, and Apple pre­sen­ta­tions in 2021 became no less inter­est­ing events. The April, June, Sep­tem­ber and Octo­ber events are a clear con­fir­ma­tion of this.

As for last year’s achieve­ments of the Cuper­ti­no team, their list is quite exten­sive. So, in April 2020, a mod­el of an inex­pen­sive sec­ond-gen­er­a­tion iPhone SE and iPad Pro with 5G sup­port was intro­duced. In the sum­mer, tra­di­tion­al­ly, users received a pack­age of new updates. In par­tic­u­lar, we are talk­ing about iOS 14, iPa­dOS 14 and watchOS 7. How­ev­er, the event in Novem­ber 2020 was the most inter­est­ing event. It fea­tured the new Mac­Book Air, the 13-inch Mac­Book Pro, and the Mac mini with the M1 chip. The lat­ter allows you to increase pro­duc­tiv­i­ty by almost two times com­pared to the pre­vi­ous gen­er­a­tion of tech­nol­o­gy.

In 2021, the spring pre­sen­ta­tion took place on April 20, the sum­mer pre­sen­ta­tion took place from June 7 to 11, and the autumn pre­sen­ta­tion took place on Sep­tem­ber 14 and Octo­ber 18.

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Apple presentation April 20

The main nov­el­ties of the April event were iPad Pro and iMac. Their pro­duc­tion was launched in ear­ly 2021. In addi­tion, Apple intro­duced the AirTag track­er and the new (sixth) gen­er­a­tion of Apple TV set-top box­es.

Updated iMac

The com­pa­ny has equipped the new iMac with the “iPad Pro design lan­guage” and thin­ner bezels. A com­plete redesign of the all-in-ones means that the com­put­ers are avail­able to cus­tomers in sev­en dif­fer­ent col­ors with a diag­o­nal of 24 inch­es. In addi­tion, this ver­sion of iMac is equipped with an M1 proces­sor. This speeds up the device by 85% com­pared to the pre­vi­ous gen­er­a­tion, accord­ing to Apple. The changes also affect­ed the sound char­ac­ter­is­tics of the device. Added sup­port for Dol­by Atmos sur­round sound tech­nol­o­gy. Three active noise-can­cel­ing micro­phones have been added to record sound in “stu­dio” qual­i­ty. The Mag­ic Mouse wire­less com­put­er mice have also changed sig­nif­i­cant­ly — now they are avail­able in sev­en dif­fer­ent col­ors. New iMacs avail­able from mid-May 2021. As for the price, it is ful­ly con­sis­tent with the updates that have been made to the device. The new ver­sion of iMac will cost the buy­er at least 129,990 rubles.

Apple TV6

The long-await­ed pre­sen­ta­tion of the new sixth-gen­er­a­tion Apple TV set-top box also took place at the April ses­sion. The appear­ance of the device remained unchanged. Updates touched the con­trol pan­el — it is made of 100% recy­cled alu­minum. The engi­neers decid­ed to return the old con­trol ring instead of the touch­pad. You can use it to scroll through lists or rewind videos. The search but­ton was moved to the end face of the remote con­trol. In addi­tion, the Find My func­tion was added to the con­trol pan­el, which is able to track the device if it is lost in the house. Also, the con­sole was equipped with a new A12 Bion­ic proces­sor. On sale from April 30, 2021, the price of the set-top box is from 16,990 rubles.

Good to know!

How to dis­tin­guish an orig­i­nal iPhone from a fake

AirTag

The AirTag track­er is a brand new prod­uct from Apple that users have been wait­ing for for sev­er­al years. It is a small track­er that can be attached to keys, wal­let and oth­er impor­tant things. You can track him using the Find My app. The cost of one tag will be 2,990 rubles, and a set of four can be pur­chased for 9,990 rubles. Devices on sale from April 30, 2021.

iPad Pro with M1 processor

This is the first time that an Apple tablet has received an M1 proces­sor. Accord­ing to the devel­op­ers, this increased the per­for­mance of the iPad Pro by 50%. Users can pur­chase mod­i­fi­ca­tions with a mem­o­ry capac­i­ty of 1 TB and even 2 TB. The dis­play has also been updat­ed — it uses Liq­uid Reti­na XDR tech­nol­o­gy. Also intro­duced is an updat­ed TrueDepth cam­era sys­tem with a new 12-megapix­el ultra-wide-angle lens with a 122-degree field of view. The Cen­tral Stage func­tion appeared — recog­ni­tion and place­ment of a per­son in the cen­ter of the frame. In addi­tion, the line has devel­oped ver­sions with sup­port for a sim card. As for the mod­els them­selves, they are num­bered as fol­lows: 11, 11+5G, 12.9, 12.9+5G. The cost varies from 77,990 rubles to 219,990 rubles.

“Updated” iPhone 12

At the very begin­ning of the pre­sen­ta­tion, Tim Cook intro­duced the “spring” col­or for the iPhone 12 mod­el. No changes were made inside the device, how­ev­er, as for the new col­or, it turned pur­ple. Devices on sale from April 23, 2021.

Services

This spring, Apple decid­ed to please users not only with new devices, but also with ser­vice updates. In par­tic­u­lar, it was made com­plete redesign of Pod­casts. This sec­tion has received a new cov­er design and chan­nel pre­views. A paid sub­scrip­tion has also appeared, which first gives access to new pod­casts and removes ads.

Cred­it card Apple Fam­i­ly Card now allows all fam­i­ly mem­bers to man­age the mon­ey in the account. How­ev­er, they must be over 13 years of age. Also, the new func­tion­al­i­ty allows you to ful­ly com­bine cred­it lim­its.

Video with english subtitles

To watch videos with sub­ti­tles in Russ­ian, click on the “Sub­ti­tles” icon in the play­er and select Russ­ian in the sub­ti­tle set­tings.

Apple presentation in June 2021 (Worldwide Developers Conference)

Apple’s annu­al sum­mer event spanned three days from June 7th to 11th. Due to the epi­demi­o­log­i­cal sit­u­a­tion, the pre­sen­ta­tion of new prod­ucts was held online, new oper­at­ing sys­tems for var­i­ous devices were pre­sent­ed.

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iOS 15

So, the open­ing of the pro­gram was ded­i­cat­ed to the new iOS 15. The devel­op­ers have made major changes to this oper­at­ing sys­tem. Yes, video call ser­vice face time received spa­tial audio. The voic­es of the par­tic­i­pants in the con­ver­sa­tion sound from the part of the screen where the image is locat­ed. In addi­tion, there was a func­tion of por­trait mode. It allows you to blur the back­ground. Also, Face­Time is now avail­able not only to iPhone users, but also to own­ers of Android and Win­dows smart­phones.

As for enter­tain­ment, the devel­op­ers have pre­pared a new fea­ture for users Share play. The lat­ter allows you to share con­tent with your friends and watch movies and TV shows in sync. Sep­a­rate­ly, it should be not­ed that any view­er can rewind the video or pause it. Apple’s main part­ners in this fea­ture were Dis­ney, HBO Max, Hulu and Mas­ter­Class.

To the appli­ca­tion wal­let now you can add not only cred­it cards, but also pho­tos of doc­u­ments. In par­tic­u­lar, dri­ver’s licens­es, pass­ports, smart home entry cards, and even con­tact­less keys for the office.

In addi­tion, sig­nif­i­cant updates have also tak­en place in the Weath­er and Maps ser­vices. The Notes fea­ture has also received sev­er­al new addi­tions.

iPadOS 15

The release of this OS is sched­uled for autumn 2021. The devel­op­ers have pre­pared for Apple tablets a new design of wid­gets that can be freely placed on the entire desk­top. A new fea­ture has also been added Quick Note. It allows you to take quick notes inside oth­er appli­ca­tions.

Major iOS 15 updates will also be avail­able on Apple tablets.

macOS Monterey

Apple’s desk­top com­put­ers will also receive the new OS. The sys­tem was named Mon­terey. Accord­ing to the devel­op­ers, a com­plete redesign of the Safari brows­er was made. There is also a func­tion “Quick com­mands”. The lat­ter allow you to ful­ly auto­mate every­day tasks. In addi­tion, there is a new fea­ture “Con­ti­nu­ity”. It allows you to work simul­ta­ne­ous­ly on mul­ti­ple devices.

Good to know!

iOS 14 and iOS 14.5: Major Changes to Apple’s Oper­at­ing Sys­tem

watch OS 8

The oper­at­ing sys­tem for smart watch­es has also received a num­ber of updates. It added two new types of train­ing and the func­tion of view­ing pho­tos. The update will be avail­able to users in the fall of 2021.

Video with english subtitles

To enable Russ­ian sub­ti­tles, click on the “Set­tings” but­ton in the play­er, then “Sub­ti­tles” and select the Russ­ian lan­guage.

Apple presentation September 14

iPad 9

iPad 9 is the “bud­get mod­el” of the famous tablet with the A13 proces­sor, which is 20% faster than the pre­vi­ous gen­er­a­tion proces­sor. The oper­at­ing sys­tem at the time of the start of sales is iOS 15. On board is a 12-megapix­el front cam­era with sup­port for Cen­ter Stage tech­nol­o­gy, 64 giga­bytes of mem­o­ry. The price in Rus­sia is from 30,990 rubles.

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iPad Mini 6

Accord­ing to the man­u­fac­tur­er, the new ver­sion of the “mini” is very dif­fer­ent from the pre­vi­ous ones. The screen diag­o­nal is 8.3 inch­es, the device is also equipped with Touch ID, has an A13 proces­sor, a 12 megapix­el cam­era with aut­o­fo­cus, and a USB‑C port. Sup­ports Apple Pen­cil and 5G con­nec­tiv­i­ty. The price in the Russ­ian Fed­er­a­tion is from 47,990 rubles.

Apple Watch7

The new ver­sion of Apple’s smart­watch is equipped with a new gen­er­a­tion Reti­na 7 screen, which is 20% larg­er than the pre­vi­ous series, and the image qual­i­ty is also improved. So, the bright­ness is increased by 70%, accord­ing to the man­u­fac­tur­er. The oper­at­ing time on a sin­gle charge is about 18 hours, and charg­ing from 0 to 80% takes 40 min­utes. The price of the device is $399. The watch is avail­able in sev­er­al col­ors and comes with straps from pre­vi­ous watch series. We also note that the Apple Fit­ness + sports ser­vice, which is opti­mized to work with the Apple Watch, will now be avail­able in Rus­sia.

iPhone 13

The new iPhone mod­el num­ber 13 runs on a 6‑core A15 Bion­ic chip. The man­u­fac­tur­er claims that this is the most pro­duc­tive proces­sor for a smart­phone at the moment: for exam­ple, it works with graph­ics 50% faster than com­peti­tors’ proces­sors.

iPhone 13 has two 12MP cam­eras (one wide-angle and one ultra-wide) that cap­ture 47% more light than pre­vi­ous mod­els. The video is also sup­ple­ment­ed with a por­trait shoot­ing func­tion.

The smart­phone is pro­tect­ed from water accord­ing to the IP68 stan­dard (immer­sion in fresh water to a depth of up to a meter). The new gen­er­a­tion OLED dis­play is 28% brighter than the iPhone 12. The bat­tery also has a larg­er capac­i­ty than its pre­de­ces­sor, and MagSafe charg­ing is sup­port­ed. And, of course, it sup­ports 5G, and the device will auto­mat­i­cal­ly switch between LTE and 5G when nec­es­sary.

The smart­phone will be avail­able in two ver­sions: iPhone 13 and iPhone 13 Mini. The price of the reg­u­lar ver­sion is from 79,990, the “mini” is from 69,990.

iPhone 13 Pro

Apple sep­a­rate­ly pre­sent­ed the iPhone 13 Pro as “the most rev­o­lu­tion­ary smart­phone” at the moment (for exam­ple, some of its ele­ments are made of sur­gi­cal steel). The device is equipped with an A15 proces­sor, but a more pow­er­ful mod­i­fi­ca­tion than the iPhone 13 — the video chip has five cores ver­sus four for the reg­u­lar ver­sion. The dis­play refresh rate is 120 hertz.

Equipped with three cam­eras: main, ultra-wide and tele­pho­to with 3x zoom. The main cam­era cap­tures 92% more light than its pre­de­ces­sors when shoot­ing in the dark. There are “smart fil­ters” and macro pho­tog­ra­phy; the man­u­fac­tur­er also promised sup­port for the ProRes Video for­mat — this is a RAW for­mat for fur­ther pro­cess­ing in pro­fes­sion­al video pro­grams.

“Prosh­ka” is avail­able in two ver­sions: Pro (price — from 99,990 rubles) and Pro Max (from 109,900 rubles).

Apple presentation October 18

At the pre­sen­ta­tion on Octo­ber 18, the Home­Pod Mini smart speak­er, the new gen­er­a­tion of Air­Pods with spa­tial sound sup­port, and the long-await­ed Mac­Book Pro lap­top were pre­sent­ed in two vari­a­tions.

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AirPods 3

The new Air­Pods of the third gen­er­a­tion sup­port spa­tial audio and can work for six hours with­out inter­rup­tion or 30 hours with the case. Also, the head­phones are equipped with MagSafe fast charg­ing sup­port. Air­Pods 3 is avail­able for order from Octo­ber 18, the cost of head­phones starts from 16,490 rubles.

Macbook Pro

The new Mac­Book Pro is pre­sent­ed with two screen sizes: 14.2 and 16.2 inch­es. The device has received a com­plete redesign — the dis­play frame has become much thin­ner than its pre­de­ces­sor and is 3.5 mm. The cam­era is designed in the form of a “bangs”, which users are used to see­ing on smart­phones and tablets, but not lap­tops.

Each of these mod­els is equipped with M1 Pro or M1 Max proces­sors — to choose from. The 10-core M1 Pro is 70% faster than the pre­vi­ous M1 series proces­sor, sup­ports 32GB RAM and 16 video cores. M1 Max — 64 GB of RAM and 32 GPU cores.

The 14-inch mod­el is rat­ed for 17 hours of video play­back, while the 16-inch mod­el is rat­ed for 21 hours. The man­u­fac­tur­er claims that this is a bat­tery life record in the his­to­ry of all Apple devices. Both lap­tops are charged from MagSafe charg­ing with increased band­width.

Both mod­els are equipped with SSD-dri­ves with capac­i­ties from 512 GB to 8 TB. The thick­ness of the Mac­Book Pro 14 inch­es is 15.5 mm, 16 inch­es is 16.8 mm. The macOS oper­at­ing sys­tem has also been redesigned to work opti­mal­ly with the new proces­sors.

Orders for new lap­tops are open from Octo­ber 18, the price starts from 189,990 rubles for a 14-inch vari­a­tion and from 234,990 dol­lars for a 16-inch one.

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