Every year, Apple holds three to four presentations. In September 2021, the company introduced the revolutionary new iPhone 13, redesigned iPads and Apple Watches, and in October, the new AirPods and cutting-edge MacBook Pro laptop.
Despite the difficult situation with the coronavirus pandemic, last year the global technology manufacturer managed to surprise high-tech fans, and Apple presentations in 2021 became no less interesting events. The April, June, September and October events are a clear confirmation of this.
As for last year’s achievements of the Cupertino team, their list is quite extensive. So, in April 2020, a model of an inexpensive second-generation iPhone SE and iPad Pro with 5G support was introduced. In the summer, traditionally, users received a package of new updates. In particular, we are talking about iOS 14, iPadOS 14 and watchOS 7. However, the event in November 2020 was the most interesting event. It featured the new MacBook Air, the 13-inch MacBook Pro, and the Mac mini with the M1 chip. The latter allows you to increase productivity by almost two times compared to the previous generation of technology.
In 2021, the spring presentation took place on April 20, the summer presentation took place from June 7 to 11, and the autumn presentation took place on September 14 and October 18.
Apple presentation April 20
The main novelties of the April event were iPad Pro and iMac. Their production was launched in early 2021. In addition, Apple introduced the AirTag tracker and the new (sixth) generation of Apple TV set-top boxes.
The company has equipped the new iMac with the “iPad Pro design language” and thinner bezels. A complete redesign of the all-in-ones means that the computers are available to customers in seven different colors with a diagonal of 24 inches. In addition, this version of iMac is equipped with an M1 processor. This speeds up the device by 85% compared to the previous generation, according to Apple. The changes also affected the sound characteristics of the device. Added support for Dolby Atmos surround sound technology. Three active noise-canceling microphones have been added to record sound in “studio” quality. The Magic Mouse wireless computer mice have also changed significantly — now they are available in seven different colors. New iMacs available from mid-May 2021. As for the price, it is fully consistent with the updates that have been made to the device. The new version of iMac will cost the buyer at least 129,990 rubles.
The long-awaited presentation of the new sixth-generation Apple TV set-top box also took place at the April session. The appearance of the device remained unchanged. Updates touched the control panel — it is made of 100% recycled aluminum. The engineers decided to return the old control ring instead of the touchpad. You can use it to scroll through lists or rewind videos. The search button was moved to the end face of the remote control. In addition, the Find My function was added to the control panel, which is able to track the device if it is lost in the house. Also, the console was equipped with a new A12 Bionic processor. On sale from April 30, 2021, the price of the set-top box is from 16,990 rubles.
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The AirTag tracker is a brand new product from Apple that users have been waiting for for several years. It is a small tracker that can be attached to keys, wallet and other important things. You can track him using the Find My app. The cost of one tag will be 2,990 rubles, and a set of four can be purchased for 9,990 rubles. Devices on sale from April 30, 2021.
iPad Pro with M1 processor
This is the first time that an Apple tablet has received an M1 processor. According to the developers, this increased the performance of the iPad Pro by 50%. Users can purchase modifications with a memory capacity of 1 TB and even 2 TB. The display has also been updated — it uses Liquid Retina XDR technology. Also introduced is an updated TrueDepth camera system with a new 12-megapixel ultra-wide-angle lens with a 122-degree field of view. The Central Stage function appeared — recognition and placement of a person in the center of the frame. In addition, the line has developed versions with support for a sim card. As for the models themselves, they are numbered as follows: 11, 11+5G, 12.9, 12.9+5G. The cost varies from 77,990 rubles to 219,990 rubles.
“Updated” iPhone 12
At the very beginning of the presentation, Tim Cook introduced the “spring” color for the iPhone 12 model. No changes were made inside the device, however, as for the new color, it turned purple. Devices on sale from April 23, 2021.
This spring, Apple decided to please users not only with new devices, but also with service updates. In particular, it was made complete redesign of Podcasts. This section has received a new cover design and channel previews. A paid subscription has also appeared, which first gives access to new podcasts and removes ads.
Credit card Apple Family Card now allows all family members to manage the money in the account. However, they must be over 13 years of age. Also, the new functionality allows you to fully combine credit limits.
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Apple presentation in June 2021 (Worldwide Developers Conference)
Apple’s annual summer event spanned three days from June 7th to 11th. Due to the epidemiological situation, the presentation of new products was held online, new operating systems for various devices were presented.
So, the opening of the program was dedicated to the new iOS 15. The developers have made major changes to this operating system. Yes, video call service face time received spatial audio. The voices of the participants in the conversation sound from the part of the screen where the image is located. In addition, there was a function of portrait mode. It allows you to blur the background. Also, FaceTime is now available not only to iPhone users, but also to owners of Android and Windows smartphones.
As for entertainment, the developers have prepared a new feature for users Share play. The latter allows you to share content with your friends and watch movies and TV shows in sync. Separately, it should be noted that any viewer can rewind the video or pause it. Apple’s main partners in this feature were Disney, HBO Max, Hulu and MasterClass.
To the application wallet now you can add not only credit cards, but also photos of documents. In particular, driver’s licenses, passports, smart home entry cards, and even contactless keys for the office.
In addition, significant updates have also taken place in the Weather and Maps services. The Notes feature has also received several new additions.
The release of this OS is scheduled for autumn 2021. The developers have prepared for Apple tablets a new design of widgets that can be freely placed on the entire desktop. A new feature has also been added Quick Note. It allows you to take quick notes inside other applications.
Major iOS 15 updates will also be available on Apple tablets.
Apple’s desktop computers will also receive the new OS. The system was named Monterey. According to the developers, a complete redesign of the Safari browser was made. There is also a function “Quick commands”. The latter allow you to fully automate everyday tasks. In addition, there is a new feature “Continuity”. It allows you to work simultaneously on multiple devices.
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watch OS 8
The operating system for smart watches has also received a number of updates. It added two new types of training and the function of viewing photos. The update will be available to users in the fall of 2021.
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Apple presentation September 14
iPad 9 is the “budget model” of the famous tablet with the A13 processor, which is 20% faster than the previous generation processor. The operating system at the time of the start of sales is iOS 15. On board is a 12-megapixel front camera with support for Center Stage technology, 64 gigabytes of memory. The price in Russia is from 30,990 rubles.
iPad Mini 6
According to the manufacturer, the new version of the “mini” is very different from the previous ones. The screen diagonal is 8.3 inches, the device is also equipped with Touch ID, has an A13 processor, a 12 megapixel camera with autofocus, and a USB‑C port. Supports Apple Pencil and 5G connectivity. The price in the Russian Federation is from 47,990 rubles.
The new version of Apple’s smartwatch is equipped with a new generation Retina 7 screen, which is 20% larger than the previous series, and the image quality is also improved. So, the brightness is increased by 70%, according to the manufacturer. The operating time on a single charge is about 18 hours, and charging from 0 to 80% takes 40 minutes. The price of the device is $399. The watch is available in several colors and comes with straps from previous watch series. We also note that the Apple Fitness + sports service, which is optimized to work with the Apple Watch, will now be available in Russia.
The new iPhone model number 13 runs on a 6‑core A15 Bionic chip. The manufacturer claims that this is the most productive processor for a smartphone at the moment: for example, it works with graphics 50% faster than competitors’ processors.
iPhone 13 has two 12MP cameras (one wide-angle and one ultra-wide) that capture 47% more light than previous models. The video is also supplemented with a portrait shooting function.
The smartphone is protected from water according to the IP68 standard (immersion in fresh water to a depth of up to a meter). The new generation OLED display is 28% brighter than the iPhone 12. The battery also has a larger capacity than its predecessor, and MagSafe charging is supported. And, of course, it supports 5G, and the device will automatically switch between LTE and 5G when necessary.
The smartphone will be available in two versions: iPhone 13 and iPhone 13 Mini. The price of the regular version is from 79,990, the “mini” is from 69,990.
iPhone 13 Pro
Apple separately presented the iPhone 13 Pro as “the most revolutionary smartphone” at the moment (for example, some of its elements are made of surgical steel). The device is equipped with an A15 processor, but a more powerful modification than the iPhone 13 — the video chip has five cores versus four for the regular version. The display refresh rate is 120 hertz.
Equipped with three cameras: main, ultra-wide and telephoto with 3x zoom. The main camera captures 92% more light than its predecessors when shooting in the dark. There are “smart filters” and macro photography; the manufacturer also promised support for the ProRes Video format — this is a RAW format for further processing in professional video programs.
“Proshka” is available in two versions: Pro (price — from 99,990 rubles) and Pro Max (from 109,900 rubles).
Apple presentation October 18
At the presentation on October 18, the HomePod Mini smart speaker, the new generation of AirPods with spatial sound support, and the long-awaited MacBook Pro laptop were presented in two variations.
The new AirPods of the third generation support spatial audio and can work for six hours without interruption or 30 hours with the case. Also, the headphones are equipped with MagSafe fast charging support. AirPods 3 is available for order from October 18, the cost of headphones starts from 16,490 rubles.
The new MacBook Pro is presented with two screen sizes: 14.2 and 16.2 inches. The device has received a complete redesign — the display frame has become much thinner than its predecessor and is 3.5 mm. The camera is designed in the form of a “bangs”, which users are used to seeing on smartphones and tablets, but not laptops.
Each of these models is equipped with M1 Pro or M1 Max processors — to choose from. The 10-core M1 Pro is 70% faster than the previous M1 series processor, supports 32GB RAM and 16 video cores. M1 Max — 64 GB of RAM and 32 GPU cores.
The 14-inch model is rated for 17 hours of video playback, while the 16-inch model is rated for 21 hours. The manufacturer claims that this is a battery life record in the history of all Apple devices. Both laptops are charged from MagSafe charging with increased bandwidth.
Both models are equipped with SSD-drives with capacities from 512 GB to 8 TB. The thickness of the MacBook Pro 14 inches is 15.5 mm, 16 inches is 16.8 mm. The macOS operating system has also been redesigned to work optimally with the new processors.
Orders for new laptops are open from October 18, the price starts from 189,990 rubles for a 14-inch variation and from 234,990 dollars for a 16-inch one.